Solid Gold first opened its doors in April 1979 in what was then Central Precinct the site of the current St. Elli Centre. When that was demolished to make way for the new centre the business relocated undercover in 1994 at 1 Market Precinct adjacent to the Market Hall. After successfully trading there for a further 16 years the opportunity arose in 2010 to move to much larger premises over two floors at 5 Stepney Precinct. This move has proved to be a great success with the business going from strength to strength helped by both expanded footwear and formal wear departments alongside its usual strong casual wear offer.
Many people are curious that the business doesn’t have an online trading facility, this is actually one of the main reasons for the business’s success. Rather than relying on the impersonal ‘click and collect’ mantra of online trading the owners have built strong personal relationships with their customers knowing many of them on first name terms. This keen interest has resulted in their clients trusting their expertise and judgement gained over 40 years of trading to provide them with first class customer service alongside a quality product.